This past week Gillette debuted their newest ad campaign that tackled what many people consider to be toxic masculinity in our society. Once I viewed the ad, my only opinion was when are other companies going to follow suite with creating more content that is responsible and socially correct? I thought it was very fitting for the social climate and undertones that we presently face in both society and via media. Did I expect the backlash that was given towards it? Yes. Why? Because nothing that addresses social correctness or being morally right is every taken easily.
It takes a strong person to address the wrongs in the world. And it takes a stronger company to address those wrongs while having products that are explicitly geared towards a group of people that are presently labeled in society as contributing to some of the injustices of our nation and world. Check the commercial out below. Do you think Gillette hit the mark or do you think they were just taking advantage of a sensitive time in media and politics?